Williams and Haas seek sponsors amid surging U.S F1 popularity

Racing in Formula 1 isn’t an inexpensive venture. The teams at the top all have something in common — an abundance of sponsors. The teams at the bottom also have something in common — a lack of sponsors. While sponsorships aren’t exclusive to Formula 1, or motorsport in general, the scope of sponsorships that Formula […]

Crypto is the new cigarette in motorsport after all

A Mercedes sponsor is in big trouble; why this is good news for big tech The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into some major financial trouble and may not even have enough money to cash out many withdrawals. In addition […]

F1 loses airline sponsor

F1’s deal with one of its Global Partners is coming to an end; already believed to have a replacement lined up. Formula 1 is on the search for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by SportsBusiness. With the deadline for the extension passing, Formula 1 […]

Las Vegas Grand Prix kicks off in style

Lewis Hamilton, George Russell, Sergio Perez, and Alex Albon took to the strip last night to help Formula 1 kick off the Las Vegas Grand Prix in a launch party that gives us a good look at what Vegas is bringing to the party. Social media was abuzz last night, too, painting a picture of […]

T-Mobile pegged to provide 5G Solutions for Formula 1’s Las Vegas Grand Prix

The Las Vegas Grand Prix and T-Mobile have signed an exclusive 5G wireless partnership. As part of the deal, T-Mobile will provide 5G Advanced Network Solutions at the circuit as well as the all-new Paddock building. The telecom provider will make the infrastructure upgrade necessary to permanently boost its 5G network around the 3.8-mile course […]

Amazon Web Services expand Formula 1 partnership

Formula 1 (F1) today announced a renewal and expansion of its partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation […]

Formula 1 Mid-Season Social Media Report

Was it just me, or did that summer break feel like a full year went by? Thanks for reading The Qualifier! Subscribe for free to receive new posts and support my work.✓ Like many, I am glad to be back at Spa Francorchamps for the Belgian Grand Prix this weekend (tomorrow if you count practice). […]