Andretti and Cadillac make play to enter Formula One

When Andretti announced its bid to enter Formula 1, my immediate speculation was who the power unit supplier would be. It would only make sense for Andretti, an American motorsport competitor, to partner with an American car brand, whether GM or Ford. It seems as though Andretti was listening as this morning, General Motors President […]

Formula 1 fan Black Friday Cyber Monday gift guide

In the United States, it hasn’t been easy to be a Formula 1 fan. Based on my own fandom that spans the better part of three decades, I’ve spent thousands on F1 memorabilia and merch. And I know very well that Formula 1 fans are no strangers to spending exorbitant amounts of money to support […]

Williams and Haas seek sponsors amid surging U.S F1 popularity

Racing in Formula 1 isn’t an inexpensive venture. The teams at the top all have something in common — an abundance of sponsors. The teams at the bottom also have something in common — a lack of sponsors. While sponsorships aren’t exclusive to Formula 1, or motorsport in general, the scope of sponsorships that Formula […]

Crypto is the new cigarette in motorsport after all

A Mercedes sponsor is in big trouble; why this is good news for big tech The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into some major financial trouble and may not even have enough money to cash out many withdrawals. In addition […]

F1 loses airline sponsor

F1’s deal with one of its Global Partners is coming to an end; already believed to have a replacement lined up. Formula 1 is on the search for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by SportsBusiness. With the deadline for the extension passing, Formula 1 […]

Las Vegas Grand Prix kicks off in style

Lewis Hamilton, George Russell, Sergio Perez, and Alex Albon took to the strip last night to help Formula 1 kick off the Las Vegas Grand Prix in a launch party that gives us a good look at what Vegas is bringing to the party. Social media was abuzz last night, too, painting a picture of […]

T-Mobile pegged to provide 5G Solutions for Formula 1’s Las Vegas Grand Prix

The Las Vegas Grand Prix and T-Mobile have signed an exclusive 5G wireless partnership. As part of the deal, T-Mobile will provide 5G Advanced Network Solutions at the circuit as well as the all-new Paddock building. The telecom provider will make the infrastructure upgrade necessary to permanently boost its 5G network around the 3.8-mile course […]

Amazon Web Services expand Formula 1 partnership

Formula 1 (F1) today announced a renewal and expansion of its partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation […]

Formula 1 Mid-Season Social Media Report

Was it just me, or did that summer break feel like a full year went by? Thanks for reading The Qualifier! Subscribe for free to receive new posts and support my work.✓ Like many, I am glad to be back at Spa Francorchamps for the Belgian Grand Prix this weekend (tomorrow if you count practice). […]

The End of an Era?

It’s hard to imagine a race that attracts 100,000 people per day, has been running for over 75 years, and is actually a great track, may not be around after this season. We’re talking about the Belgian Grand Prix at Spa-Francorchamps. We enter a strange time in Formula 1. With talk of new teams entering […]