Crypto is the new cigarette in motorsport after all

A Mercedes sponsor is in big trouble; why this is good news for big tech The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into some major financial trouble and may not even have enough money to cash out many withdrawals. In addition […]

Sports Means Crypto

…and American sports get their first gambling sponsor It’s another week of news in which crypto and sports partnerships steal the show. Yesterday, FTX Trading announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons, with the FTX logo being featured prominently on both the cars and […]

Formula 1 Goes Phygital

A first-ever partnership for Formula 1 where they are working with an exclusive partner for a truly global fan experience.