Formula 1 sponsorship movement, so far

There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships. Ferrari recently announced new deals with Michigan, USA’s Harman Automotive, and California software company Genesys. This news follows the Maranello-based team’s ending premium partnerships with Velas and Snapdragon. With Snapdragon’s parent company, […]

Andretti and Cadillac make play to enter Formula One

When Andretti announced its bid to enter Formula 1, my immediate speculation was who the power unit supplier would be. It would only make sense for Andretti, an American motorsport competitor, to partner with an American car brand, whether GM or Ford. It seems as though Andretti was listening as this morning, General Motors President […]

Formula 1 fan Black Friday Cyber Monday gift guide

In the United States, it hasn’t been easy to be a Formula 1 fan. Based on my own fandom that spans the better part of three decades, I’ve spent thousands on F1 memorabilia and merch. And I know very well that Formula 1 fans are no strangers to spending exorbitant amounts of money to support […]

Crypto is the new cigarette in motorsport after all

A Mercedes sponsor is in big trouble; why this is good news for big tech The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into some major financial trouble and may not even have enough money to cash out many withdrawals. In addition […]

Amazon Web Services expand Formula 1 partnership

Formula 1 (F1) today announced a renewal and expansion of its partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation […]

Formula 1 Mid-Season Social Media Report

Was it just me, or did that summer break feel like a full year went by? Thanks for reading The Qualifier! Subscribe for free to receive new posts and support my work.✓ Like many, I am glad to be back at Spa Francorchamps for the Belgian Grand Prix this weekend (tomorrow if you count practice). […]