Amazon Web Services expand Formula 1 partnership
Formula 1 (F1) today announced a renewal and expansion of its partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation […]
Why the F1 audience is a perfect target for Salesforce
Using social media insights, we get a look at why the move makes sense The Formula 1 partnership with Salesforce is one I’ve suspected and wanted to see come to fruition for the better part of two years now. Looking at the tech brands entering the Formula 1 landscape, it was only a matter of […]
Salesforce enters Formula 1 with an innovative 5-year partnership
Salesforce, the worldwide leader in customer relationship management (CRM), will join Formula 1 as a Global Partner to power and grow fan engagement.
F1 Teams Reassessing 2022 Partners
With a new year, comes new sponsors, and we already have some potentially big moves from some of the big teams.
How Formula 1 Teams are Using Data to Make Better Decisions
Modern Formula 1 is leveraging data more than ever before, and teams like McLaren and Red Bull in particular are doing a great job building out a digital-first approach.
Sports Means Crypto
…and American sports get their first gambling sponsor It’s another week of news in which crypto and sports partnerships steal the show. Yesterday, FTX Trading announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons, with the FTX logo being featured prominently on both the cars and […]
Formula 1 Goes Phygital
A first-ever partnership for Formula 1 where they are working with an exclusive partner for a truly global fan experience.