Amazon Web Services expand Formula 1 partnership

Formula 1 (F1) today announced a renewal and expansion of its partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation […]

Why the F1 audience is a perfect target for Salesforce

Using social media insights, we get a look at why the move makes sense The Formula 1 partnership with Salesforce is one I’ve suspected and wanted to see come to fruition for the better part of two years now. Looking at the tech brands entering the Formula 1 landscape, it was only a matter of […]

Sports Means Crypto

…and American sports get their first gambling sponsor It’s another week of news in which crypto and sports partnerships steal the show. Yesterday, FTX Trading announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons, with the FTX logo being featured prominently on both the cars and […]

Formula 1 Goes Phygital

A first-ever partnership for Formula 1 where they are working with an exclusive partner for a truly global fan experience.