Andretti and Cadillac make play to enter Formula One
When Andretti announced its bid to enter Formula 1, my immediate speculation was who the power unit supplier would be. It would only make sense for Andretti, an American motorsport competitor, to partner with an American car brand, whether GM or Ford. It seems as though Andretti was listening as this morning, General Motors President […]
Crypto is the new cigarette in motorsport after all
A Mercedes sponsor is in big trouble; why this is good news for big tech The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into some major financial trouble and may not even have enough money to cash out many withdrawals. In addition […]
Las Vegas Grand Prix kicks off in style
Lewis Hamilton, George Russell, Sergio Perez, and Alex Albon took to the strip last night to help Formula 1 kick off the Las Vegas Grand Prix in a launch party that gives us a good look at what Vegas is bringing to the party. Social media was abuzz last night, too, painting a picture of […]
Something Everyone in F1 Agrees On
Ferrari winning makes the sport better While the 2021 Formula 1 season gave us Max Verstappen’s “Orange Army” versus Lewis Hamilton’s “Team LH”, everyone can agree that Formula 1 is so much better when Ferrari is at the top. And as Sebastian Vettel so precisely said, “everybody’s a Ferrari fan”. Last year gave us two […]
This Ain't Bernie's F1
The Liberty Media market saturation strategy is working Pole Position Whew! That was a wild three-week stretch of races. It feels like yesterday we were in a rain-soaked Spa for the Belgian GP, and now we’re just two races from the end of the season. Here’s where we stand after the inaugural Qatar GP: Drivers […]