Andretti and Cadillac make play to enter Formula One
When Andretti announced its bid to enter Formula 1, my immediate speculation was who the power unit supplier would be. It would only make sense for Andretti, an American motorsport competitor, to partner with an American car brand, whether GM or Ford. It seems as though Andretti was listening as this morning, General Motors President […]
Williams and Haas seek sponsors amid surging U.S F1 popularity
Racing in Formula 1 isn’t an inexpensive venture. The teams at the top all have something in common — an abundance of sponsors. The teams at the bottom also have something in common — a lack of sponsors. While sponsorships aren’t exclusive to Formula 1, or motorsport in general, the scope of sponsorships that Formula […]
Las Vegas Grand Prix kicks off in style
Lewis Hamilton, George Russell, Sergio Perez, and Alex Albon took to the strip last night to help Formula 1 kick off the Las Vegas Grand Prix in a launch party that gives us a good look at what Vegas is bringing to the party. Social media was abuzz last night, too, painting a picture of […]
T-Mobile pegged to provide 5G Solutions for Formula 1’s Las Vegas Grand Prix
The Las Vegas Grand Prix and T-Mobile have signed an exclusive 5G wireless partnership. As part of the deal, T-Mobile will provide 5G Advanced Network Solutions at the circuit as well as the all-new Paddock building. The telecom provider will make the infrastructure upgrade necessary to permanently boost its 5G network around the 3.8-mile course […]
Formula Prime? F1TV+? Four bidders emerge for US Formula 1 broadcasting rights
Four bidders have emerged, two expected and two somewhat surprising, albeit not really if you account for the explosion in F1 interest stateside.
Formula 1 Making Key Moves as Series Popularity Continues to Grow in the USA
With the success of the Formula 1 Crypto.com Miami Grand Prix, US-based brands seem to be chomping at the bit even more than before to get involved in the series.
Bernie Ecclestone says Miami Grand Prix “Stupid”
Former F1 boss calls Miami Grand Prix “stupid”
F1 Offered NYC Race Site from Mayor
With Liberty Media continuing its expansion into the United States, NYC Mayor Eric Adams wants in on the action. CEO of Liberty Media, isn’t biting. If we go back to 2011, then owner of F1, Bernie Ecclestone, made it clear he wanted to see an F1 race in the Big Apple. Plans were made, the […]
Miami Grand Prix Sees Largest Live F1 Audience on US Television
In a TV slot that the NBA Playoffs usually own, the inaugural Formula 1 Miami Grand Prix saw a record for a live audience. Sunday’s F1 Miami GP averaged 2.07 million viewers on ABC, making it the most viewed live Formula 1 race in US television history. That’s because the 2002 Monaco Grand Prix, also […]
Putting the Grand in Grand Prix
Miami expects to be an experience like no other We’re less than three days away from official race week in Miami, and hundreds of thousands of people are flocking to The Magic City. Ticket requests are through the roof. It’s been reported that there have been over 250,000 ticket requests for the Miami Grand Prix at Hard […]