Formula 1 (F1) today announced a renewal and expansion of its partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation and will work together to build the fan experience of the future.
Amazon Web Services likes what they’re getting out of Formula 1 and has expanded its partnership in what the press release states is “a new phase of innovation and digital transformation of the sport”
Since 2018, F1 and AWS have innovated together through the use of AWS machine learning (ML), launching 20 data-driven F1 Insights on live TV that offer unique race strategy, car performance, and competitor insights to fans. The power and scale of AWS’s high-performance computing (HPC) enabled complex two-car Computational Fluid Dynamics (CFD) aerodynamic simulations that contributed to the 2022 car design and more of the wheel-to-wheel action that fans love.
The renewed joint technical venture between AWS and F1 will explore new, unique, and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence, and cloud technologies. Together, F1 and AWS technical experts will work to design solutions across motorsport, media and data architecture, future track designs, and delivery of regionalized media offerings, as well as explore the fusion of gaming, live events, and live-action experiences.
Sustainability is a crucial focus for F1 as it works towards being Net Zero Carbon by 2030. The partnership with AWS will continue to explore opportunities for sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities.
STEM talent is critical to F1 and AWS and an area that will see increased focus through the successful AWS Deep Racer and AWS Gameday programs run in collaboration with F1. These programs offer direct access to technology-related entertainment, competition, and education through F1-themed platforms, offering a unique way for fans to learn and develop machine learning and artificial intelligence skills.
The latest F1 Insights powered by AWS are set to debut during the F1 Abu Dhabi Grand Prix, the final race of the 2022 season. The new ‘Track Dominance’ graphic will feature a track map split into performance sectors to give fans and commentators insight into where a driver is dominating his rivals around the circuit. A more detailed ‘Telemetry Comparison’ data overview will allow for a deeper analysis into who is making all their time through the corners and who is powering away down the straights. This graphic will feature the Track Dominance map along with the speed of each car and the delta time between the drivers at each point around the circuit. Using AWS machine learning technology, these insights will give fans a deeper look into the driver and car performance, and tactics on race day.