A 43 Hour-33,428 km Triple Header

COTA’s record attendance came with 70% new attendees

We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your inbox, subscribe now.

Here’s a little something to think about: UK based F1 personnel will spend 43 hrs flying 33,428 km to complete the upcoming triple-header

Pole Position

Liberty Media had their Q3 earnings call this week and the future is looking bright. Formula 1 saw an increase YoY of 10% in revenue to $668 million.

One of the most fascinating takeaways from the call was that of the 400,000 attendees in Austin for the USGP, 70% were first-time GP attendees 🤯

💰 Liberty Media and Formula 1 had their Q3 earnings call yesterday with Liberty seeing a 9% YoY with Q3 revenue of $2.20 billion.

Formula 1 saw its revenues jump 10% o20 to $668 million.

🧵
— Vincenzo Landino (@vincenzolandino) November 4, 2021

Content of the Week [VIDEO]

Runner up:

How NOT to open a Piñata 😆

A short story by @nicholaslatifi & @georgerussell63 🤣 pic.twitter.com/8vxXrg4pko
— Williams Racing (@WilliamsRacing) November 5, 2021

Danny Ric on the Ellen Show

I didn’t know how much I loved Formula One until I started watching #DrivetoSurvive, now I can’t get enough of it or of @DanielRicciardo. pic.twitter.com/cVCa1iERKS
— Ellen DeGeneres (@TheEllenShow) November 3, 2021

Drive to Survive Accolades

Next, we have Sport Documentary of the Year (Series), and the award goes to – Formula 1: Drive to Survive (@F1), @BoxToBoxFilms for @Netflix #BroadcastSportAwards pic.twitter.com/20bCI1ovFS
— Broadcast Sport (@broadcast_sport) November 3, 2021

Question of the Week

Question to those that watched Drive to Survive on Netflix and now watch, or have watched, F1 races:

Is Formula 1 like you expected it to be based on what you’d seen on Netflix?
— Vincenzo Landino (@vincenzolandino) November 2, 2021

Sprint Qualifier

The Netflix Effect is bigger in Texas
What’s missing in F1 content? Weigh in!
Why Liberty’s social media strategy is underrated in the growth of F1
Ferrari experiencing exceptional growth
Top-25 earning athletes of all-time

The Qualifier is a weekly newsletter that explores the world of business, money, and content in sports.

Subscribe now if you would like to join more than 33,000 other industry executives, sports fans, and pro athletes who receive it instantly to their inbox.